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What is the Image Editor?

Updated

The Image Editor (formerly “Creative Editor”) in the Brand Channel is a powerful tool, designed to streamline the creation, editing, and management of digital assets. This feature empowers users to create visually engaging content, modify existing assets, and manage templates efficiently.

Note: The Image Editor in the Brand Channel is a separate tool that must be enabled for each customer.

Key Features

  • Asset Creation: Build new assets from scratch using intuitive design tools.

  • Asset Editing: Modify existing assets.

  • Template Management: Create, edit, and reuse templates to maintain consistency across projects.

  • Export Options: Export assets in various formats suitable for different platforms.

  • Link Generation for Templates: Easily generate links to share and use templates.

What to use the Image Editor for?

  • Smart Images (new asset type): Create reusable, parameter-driven images that render via CDN URLs and update everywhere.

  • Image Editor (workspace): Design or tweak Smart Images with layers, text, logos, and brand elements.

  • Combined Images: Merge multiple assets (e.g., product shot + badge + logo) into a single Smart Image.

  • Design once, export many: Create a Smart Image at one resolution and generate multiple sizes/ratios automatically, no redesigns or manual exports

  • Instant Delivery: Use one CDN URL with query params (size, locale, copy, price, etc.) to generate variations on the fly.

  • Brand Consistency: Lock styles, fonts, and placements; expose only the fields teams should change.

  • DAM-native: Start from any asset selection; save Smart Images alongside your library.

Why Use the Image Editor?

  • Efficiency: Simplifies the asset creation and editing process by providing all necessary tools in one platform.

  • Consistency: Ensures brand alignment by allowing the reuse of templates across multiple assets.

  • Customization: Offers a wide range of design options to meet specific project requirements.

  • Collaboration: Enables teams to work with shared templates and assets, fostering seamless cooperation.

  • Scale fast: One design → infinite variations by URL, zero exports.

  • Reduce ops work: Fewer design tickets and file versions; everything lives in the DAM.

  • Speed to publish: Paste a URL anywhere an image is accepted; cache-friendly CDN delivery.

  • Future-ready: Supercharged with AI capabilities.

Who is it for?

  • E-commerce & Merchandising: Campaign banners, price badges, promos, PDP visuals.

  • Brand & Design Ops: Lock brand rules, let others safely self-serve variations.

  • Localization/Performance Teams: Generate locale/market versions from a single source.

  • Agencies/Partners: Ship consistent, up-to-date assets across client sites without re-exporting.

 

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