The Image Editor (formerly “Creative Editor”) in the Brand Channel is a powerful tool, designed to streamline the creation, editing, and management of digital assets. This feature empowers users to create visually engaging content, modify existing assets, and manage templates efficiently.
Note: The Image Editor in the Brand Channel is a separate tool that must be enabled for each customer.
Key Features
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Asset Creation: Build new assets from scratch using intuitive design tools.
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Asset Editing: Modify existing assets.
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Template Management: Create, edit, and reuse templates to maintain consistency across projects.
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Export Options: Export assets in various formats suitable for different platforms.
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Link Generation for Templates: Easily generate links to share and use templates.
What to use the Image Editor for?
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Smart Images (new asset type): Create reusable, parameter-driven images that render via CDN URLs and update everywhere.
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Image Editor (workspace): Design or tweak Smart Images with layers, text, logos, and brand elements.
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Combined Images: Merge multiple assets (e.g., product shot + badge + logo) into a single Smart Image.
- Design once, export many: Create a Smart Image at one resolution and generate multiple sizes/ratios automatically, no redesigns or manual exports
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Instant Delivery: Use one CDN URL with query params (size, locale, copy, price, etc.) to generate variations on the fly.
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Brand Consistency: Lock styles, fonts, and placements; expose only the fields teams should change.
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DAM-native: Start from any asset selection; save Smart Images alongside your library.
Why Use the Image Editor?
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Efficiency: Simplifies the asset creation and editing process by providing all necessary tools in one platform.
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Consistency: Ensures brand alignment by allowing the reuse of templates across multiple assets.
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Customization: Offers a wide range of design options to meet specific project requirements.
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Collaboration: Enables teams to work with shared templates and assets, fostering seamless cooperation.
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Scale fast: One design → infinite variations by URL, zero exports.
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Reduce ops work: Fewer design tickets and file versions; everything lives in the DAM.
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Speed to publish: Paste a URL anywhere an image is accepted; cache-friendly CDN delivery.
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Future-ready: Supercharged with AI capabilities.
Who is it for?
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E-commerce & Merchandising: Campaign banners, price badges, promos, PDP visuals.
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Brand & Design Ops: Lock brand rules, let others safely self-serve variations.
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Localization/Performance Teams: Generate locale/market versions from a single source.
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Agencies/Partners: Ship consistent, up-to-date assets across client sites without re-exporting.