Overview
Analytics and Reporting help you understand how your content channels and assets are doing — but they answer different questions:
Reporting focuses on what’s inside your channel: assets, products, completeness, accessibility, and operational activity.
Analytics focuses on how that content performs on PDPs: coverage, engagement/performance, and conversion impact.
Use Reporting to manage your content. Use Analytics to improve outcomes on PDPs.
Quick guide: which one should I use?
Use Reporting when you want to:
Check how many assets/products exist in a channel
Track content operations (e.g., what actions are performed on assets)
Review accessibility status (what’s accessible vs missing requirements)
Monitor product completeness (scores and gaps)
Use Analytics when you want to:
See where your content is syndicated (coverage on PDPs)
Understand PDP performance of your content
Measure conversion impact (where available)
Get insights that help improve KPIs
Analytics for brands vs retailers
Brand Analytics
Brand Analytics helps you understand:
Where your content is syndicated
How it performs on PDPs
What conversion impact it has (where available)
Insights to help you improve KPIs.
Retailer Analytics
Retailer Analytics helps you understand:
Coverage across your PDPs
Performance and engagement
Conversion impact (where available)
Insights to help you improve KPIs.
Reporting for brands vs retailers
Brand Reporting
Brand Reporting gives you visibility into your channel, like:
How many assets or products you have
What actions are performed on the assets
Accessibility reports (accessible vs not accessible / missing information)
Product completeness scores and related checks
Retailer Reporting
Retailer Reporting helps you understand the content you have in your channel:
What assets exist and what’s accessible
What brand content is available/sourced
Completeness score and related checks